On the Vocelli Pizza account, I worked across strategy, research, and client management to help the brand build genuine relevance with Gen Z.

I led audience and market research to understand how Gen Z engages with pizza brands nationally — from platform behavior to what actually earns their attention and loyalty — and used those insights to help shape the campaign's strategic direction and messaging.

I also managed the account's $750K budget, working to identify where dollars would have the greatest impact on brand awareness within this audience, and served as the day-to-day point of contact with the client — running check-ins, aligning cross-functional teams, and keeping the strategy on track from concept through execution.