Contact:
Phone; 346-365-5597
Email: damikkawillis@gmail.com
Content Creation Intern
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Drove 1K site users to Today@Sam by writing articles that focus on faculty, alumni, and student success stories
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Manage deadlines with ongoing content projects using Asana, adjust to changing deadlines, and collaborate with external partners within the campus
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Research trends to fit the university’s branding to shape Sam Houston State University’s voice on social media platforms
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Highlight stories about the diverse student body to emphasize the importance of inclusivity through words and action
Marketing Intern
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Create a Branding and social media strategy for MOTOR, which hasn't had a social media platform since 2015
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Created and conducted research for the branding strategy for MOTOR after inactivity from social media since 2015
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Assisted with writing and editing over five blog posts for the company regarding development within the B2B market
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Maintained internal relationships within MOTOR by conducting employee interviews to showcase the company culture
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Copied and edited the Women in the Automotive Industry who are leaders in the automotive industry
Overview
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Managed social media content for MOTOR, refreshing branding, and increasing consistency to expand MOTOR's audience.
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Established brand voice
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Transformed aesthetic for consistency
Results
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Established brand voice and feature faces of the company to transition from a remote to a hybrid working environment.
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37.44% growth on LinkedIn
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16.94% growth on Instagram
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Partially contributed to the company's first year on Instagram in 10 years.
Results
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13,943 total impressions
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2,300+ impressions per video
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6 short-form reels posted
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Managed end-to-end production
Designs
For this article I used Adobe Illustrator, to demonstrate my design skills and ability to effectively communicate information. The assignment was to plan, design, and produce a newsletter that serves a specific purpose and audience. I chose to make a newsletter whose audience were people of color in the gaming community. My inspiration was Game Informer. This is a love letter to video games and the relationships I've gained through the community.
I created this assignment using Adobe Indesign. I worked with a non-profit organization that held personal significance to me. I planned an event for them and created an event invitation.
By diving into their mission statement, values, and impact of the chosen organization,
I designed the invitation to be accessible to all attendees.
Every April the Campus Activities and Traditions department celebrate PAWsitive Bearkat month to foster optimism, support, and help at Sam Houston State University.
I copywrote this project and my department graphic designer, Nakiem Poole, created the design. The design quickly gained popularity around campus. The first sticker was the first to sell out against other designs.
Creative concept of a postcard design for All Bright Aquariums under Braathe Enterprises in Albany, New York.
